Apple Update October 29th-November 4th

This page provides a report of all important updates and discussions involving Apple Inc. between October 29th and November 4th. There is very little news regarding Apple from this week because of the Presidential election (on November 4th).

Tuesday, November 4th

  • Games offered on the iPhone and iPod Touch have been a huge hit! The Los Angeles Times published an article stating, "Games have become the fastest-growing and most popular type of application for iPhone and iPod Touch owners, outpacing all other categories available on Apple's App Store. As of Friday evening, 7 of the top 10 selling applications for the devices were games." Another source from Business Week discusses Apple's gaming advantages and their impact on the gaming industry.

"This was an amazing surprise to us to see how much games have taken off," said Stan Ng, Apple's senior director of product marketing. Game developers have taken to the platform, creating nearly 1,700 games since the online App Store launched in June. That's more than twice the number available in the store's second-largest category, entertainment, which includes music and video.

It's enough to make me wonder whether Apple is on its way to conquering yet another sector of the consumer-technology business from out of nowhere. We'll certainly know more after the holiday season, but if I worked for the Sony or Nintendo handheld gaming divisions, I'd be watching the holiday sales figures closely.

Monday, November 3rd

  • As discussed in an earlier report, Apple is publicly opposing California's Proposition 8, a ballot initiative that would ban marriage for same-sex couples. This is very unique because most company's do not publicly take a stance on political issues. Here's an article analyzing how this could affect Apple.

Still, it’s rare for consumer-oriented companies to weigh in on potentially controversial topics. For Apple to publicly commit to a specific political stance is unusual, both for the company and for corporations on the whole since it runs the risk of alienating the percentage of its customer base that may not share those views. But, some argue those risks may be outweighed by the rewards.

Thursday, October 30th

  • Apple recently recruited a top chip designer from IBM, resulting in a lawsuit that seeks to prevent the executive from taking his knowledge as "IBM's top expert in Power architecture and technology" to the Mac maker. Here you can read more about this lawsuit.

Mark Papermaster, who served as IBM's vice president of microprocessor technology development, is set to join Apple within the next couple weeks to begin working closely with chief executive Steve Jobs. According to a report by Tom Krazit of CNet News, IBM's complaint filed in the U.S. District Court for the Southern District of New York indicates that IBM believes this is "an attempt to expand Apple's presence in the markets for servers and chips for handheld devices." IBM has issued a statement saying "Mr. Papermaster's employment by Apple is a violation of his agreement with IBM against working for a competitor should he leave IBM. We will vigorously pursue this case in court."

Wednesday, October 29th

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